Brands I've helped grow 
Growth marketer and operator in the SF Bay Area. I build brands, businesses, and the systems that scale them — increasingly with AI doing the heavy lifting alongside me.
I believe in the good in people and the compounding power of showing up. I've spent my career growing brands — some you know, some you've eaten — and building ventures of my own along the way.
Today I lead growth at a full-service digital marketing agency in the Bay Area, working across food & beverage, education, home services, and healthcare. I'm not an AI tourist — I build agents and skills that do real work: research, reporting, creative. And it shows up in the results.
Off the clock: biking, coffee culture, markets, and time with family.
I lead with the person and their real problem — not the product. Clarity over cleverness, specificity over noise, outcomes over features.
I design agents and repeatable skills that do real work — research, reporting, creative iteration — so campaigns move at a pace teams can't match manually.
Across paid media, SEO, and lifecycle, I've helped brands turn attention into revenue. The clients stay nameless here — the results don't.
A working set of the platforms, ad tools, and AI systems I run day to day — from the ad managers to the CMSs to the agents doing the quiet work.
Cloudflare 
GitHub 
Astro 
WordPress 
Squarespace 
Claude 
Meta Ads 
TikTok Ads 
Google Ads 
Google Analytics 
Mailchimp 
Klaviyo 
HubSpot 
Ahrefs 
Motion 
Canva 
Figma 
Notion 
Asana 
Slack 
Hootsuite 
Google Workspace Leading paid media and growth for a portfolio of brands across food & beverage, education, home services, and healthcare — and pushing the whole shop toward AI-assisted execution.
A gelato brand I co-founded and grew into a multi-location California operation — then sold to Phthalo Investments. Built on the lessons from an earlier failure, into something worth acquiring.
See it on Crunchbase →In a past life I operated two frozen dessert shops in Fresno and Modesto, CA. It didn't make it — and progress is sometimes disguised as failure. I'd do it again.
Watch the Modesto launch video →A product I'm building to help people move better and stay steady on their feet. Designed, shipped, and iterated with AI in the loop.
An investing tool that runs 10 distinct modes of analysis — from buy/sell calls to risk, technicals, and long-term thesis — turning market data into a real decision.
Topics may or may not include: marketing strategy, AI in the real world, investment theses, and things that I like.
I left a drag-and-drop builder for a static site on Cloudflare. Here's what I gained, what it cost, and why I'd do it again.
Most marketers use AI like a fancy search box. The leverage is somewhere else entirely: agents and skills that do real work while you sleep.
"Trusted and reliable" is what everyone says. "Voted best plumber in Bend three years running" is what people believe. A short note on copy that earns attention.
Working on a brand, a growth problem, or an AI system you can't quite crack? I'd love to hear about it.
Say hello →